Lotus relaunch

Lotus has a legendary reputation for its performance, handling and track-bred pedigree. But after a prolonged absence from the local market, these bona fides had faded from the popular consciousness. For the Australian relaunch of this renowned marque, we needed to introduce the public to Lotus once again.

We created a series TVCs and supporting print ads that highlighted the attributes of the new Lotus models and underscore the brand's key selling propositions. To bring it all home, a location-enabled microsite tied the brand to great drives in the reader's local area.