Over many years and several agencies, I’ve had the opportunity to work on below-the-line comms for one of Australia’s most beloved and iconic brands – Macca’s.
From crafting user journeys for flagship events like Macca’s Monopoly to writing one-off campaigns like Create Your Taste, Drop Into Macca’s and Month of Moolah, I’ve been lucky to sink my teeth into creating messaging that lives up to the standards of the Golden Arches.
