When life gets challenging, many people feel helpless and find it difficult to talk to their bank about the problems they're facing. That's why we created the Unexpected Life Events microsite for St.George. When a customer searches for information regarding the financial implications of a divorce, bereavement, unplanned retirement or general financial hardship, they're given support and practical advice about how they can handle their situation.
The tone is compassionate, understanding and empowering, with information presented in a straightforward and non-intimidating manner. It conveys that customers do not have to face their difficulties alone and can overcome these challenges. After digesting the information, customers are encouraged to contact St.George directly for ongoing help.
