Tactical ads

Sometimes the smaller briefs offer the biggest opportunity to have fun and be creative, while responding to a brand’s needs nimbly and cleverly.

Ingham Frozen Turkey takes the worry out of cooking the Christmas bird, but they had difficulty overcoming consumer hesitation towards pre-made turkey. These seasonal press ads aimed to demonstrate the product's benefits in a fun and light-hearted way.

Dick Smith had evolved from a hobbyist’s go-to shop into a full-spectrum electronics retailer, but the ‘nerdy’ consumer perception remained. These strategic placements repositioned the brand in an attention-grabbing way – sometimes directly in front of its competitors.

With the opening of an Ikea nearby, Freedom Furniture's Perth location needed a cheeky response that demonstrated the advantages of buying ready-to-use furniture.